What books should entrepreneurs read?

Answer by Keith Rabois:

Unfortunately, there are very few books that truly merit reading, but the following are all useful for a consumer Internet entrepreneur:

1.   Hackers & Painters:  Big Ideas of the Computer Age by Paul Graham
http://www.amazon.com/Hackers-Painters-Big-Ideas-Computer/dp/0596006624/ref=sr_1_1?ie=UTF8&s=books&qid=1242160815&sr=1-1

2.  Predictably Irrational:  The Hidden Forces that Shape our Decisions by Dan Ariely
http://www.amazon.com/Predictably-Irrational-Hidden-Forces-Decisions/dp/006135323X/ref=pd_ys_iyr5

3. The Innovator's Solution by Clayton Christensen  http://www.amazon.com/Innovators-Solution-Creating-Sustaining-Successful/dp/1578518520/ref=pd_ys_iyr408

4.  Warfighting by the US Marine Corp. 
http://www.amazon.com/Warfighting-U-S-Marine-Corps/dp/1602060592/ref=sr_1_1?ie=UTF8&s=books&qid=1217124160&sr=8-1

5.  Get Back in the Box:  Innovation from the Inside Out by Douglas Rushkoff  http://www.amazon.com/Get-Back-Box-Innovation-Inside/dp/0060758694/ref=pd_ys_iyr124

6.  Googled:  The End of the World as We Know It by Ken Auletta
http://www.amazon.com/Googled-End-World-As-Know/dp/1594202354/ref=sr_1_1?ie=UTF8&s=books&qid=1258586257&sr=8-

7. The Curse of the Mogul: What's Wrong with the World's Leading Media Companies by Jonathan Knee
http://www.amazon.com/Curse-Mogul-Worlds-Leading-Companies/dp/1591842646/ref=sr_1_1?ie=UTF8&s=books&qid=1258586320&sr=1-1

8.  Planet Google by Randall Stross http://www.amazon.com/Planet-Google-Companys-Audacious-Everything/dp/141654691X/ref=sr_1_10?ie=UTF8&s=books&qid=1242161441&sr=8-10

9.  Spent:  Sex, Evolution and Consumer Behavior by Geoffrey Miller
http://www.amazon.com/s/ref=nb_sb_ss_i_2_5?url=search-alias%3Daps&field-keywords=spent+sex+evolution+and+consumer+behavior&sprefix=spent

In addition, for a first-time entrepreneur:  Art of the Start by Guy Kawasaki is an excellent introduction to many key issues:
http://www.amazon.com/Art-Start-Time-Tested-Battle-Hardened-Starting/dp/1591840562/ref=sr_1_1?ie=UTF8&s=books&qid=1265418259&sr=8-1

For a good historical perspective on the evolution of the consumer Internet world, I would start with John Battelle's The Search
http://www.amazon.com/Search-Rewrote-Business-Transformed-Culture/dp/B000QRIHXE/ref=sr_1_1?ie=UTF8&s=books&qid=1265418339&sr=1-1.

The classic books to read, albeit perhaps with less immediate/practical relevance today:
a) The Little Kingdom:  Steve Jobs, The Creation of Apple, and How It Changed the World by Michael Moritz;
b) The Monk & The Riddle by Randy Komisar
c) The New New Thing by Michael Lewis.

What books should entrepreneurs read?

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